BTS’s “Swim” holds a clear lead in the VMA Song of the Year market, driven by the track’s sustained global streaming dominance from the Arirang album, strong summer chart momentum, and ARMY’s proven ability to mobilize in fan-voted categories. The group’s dual nominations in Song of the Year and Best K-Pop further reinforce its positioning ahead of the Sept. 27 ceremony. Madonna and Sabrina Carpenter’s “Bring Your Love” sits as a notable contender thanks to Madonna’s overall nomination haul, while Ella Langley’s “Choosin’ Texas,” Huntrix’s “Golden,” and the other nominees reflect solid but narrower support across country, animated-film soundtrack, and indie-leaning audiences. Voting closes Sept. 25, making last-minute fan campaigns the key swing factor in this closely watched fan-driven race.