Meta’s stock has pulled back sharply on September 28 after a 36% September surge driven by the successful rollout of its Muse personal AI agent and the Connect 2026 product announcements. The latest catalyst is the launch of the Meta Enterprise Platform, which aims to commercialize its large language models, agents, and infrastructure for business customers, highlighted by the high-profile hiring of MongoDB’s CEO to lead the effort. Traders are weighing sustained AI monetization momentum and analyst price-target upgrades against short-term profit-taking, broader Nasdaq weakness, and the stock’s recent volatility near all-time highs around $780. Key near-term factors include further enterprise adoption signals and any updates on AI infrastructure spending or regulatory developments.