Meta's stock has traded near $670–672 intraday on September 15 amid the launch of its Meta One subscription tier, which bundles enhanced AI tools like advanced image generation, Muse agent access, and creator/business features across Instagram, Facebook, and WhatsApp. The service has already attracted over 15 million subscriptions or trials in testing, supporting efforts to diversify beyond advertising revenue that grew 27% year-over-year in the prior quarter. Recent JPMorgan and other analyst upgrades highlight progress on frontier models and AI agents, while infrastructure investments and a new quarterly dividend add to positive momentum. Traders are watching whether these AI-driven catalysts sustain the session's gains through the close.