Meta's stock has rallied sharply in recent weeks, fueled by the early success of its Muse personal AI agent, launched September 8 and quickly topping U.S. iOS app charts. The momentum stems from trader optimism that Meta's heavy AI infrastructure investments are beginning to yield monetizable products, including the new Meta Enterprise Platform announced September 28 to sell agents, APIs, and tools to businesses. Strong core advertising revenue growth continues to fund these efforts amid competition from OpenAI's Dots agents. With earnings scheduled for late October and ongoing Meta Connect updates on AI glasses and models, short-term price action on October 2 will likely reflect sustained sentiment around AI capability demonstrations and any fresh competitive or regulatory signals.