Meta's shares, trading near $750-753 intraday on September 25 after closing at $777.59 the prior session, reflect a sharp pullback amid profit-taking following a 36% September surge driven by the rapid adoption of its Muse personal AI assistant. The agent quickly topped app charts, boosting daily interactions by 60% in recent updates and prompting multiple analysts to hike price targets as high as $950-$995, citing new revenue potential beyond advertising and validation of Meta's heavy AI infrastructure spending. Traders are weighing this momentum against elevated capex guidance of $130-145 billion for 2026 and the stock's proximity to all-time highs near $780. The next key catalyst is the October 28 earnings report.