Apple shares traded near $340 on September 25 after touching an all-time intraday high of $345.34 mid-week, supported by robust early demand for the iPhone 18 series launched September 18 and a smooth CEO transition to John Ternus effective September 1. The stock closed the prior week at $338.98 and posted gains on positive sentiment around updated Siri AI features and services growth, though pullbacks reflected profit-taking and analyst notes on rising component costs pressuring gross margins in the December quarter. With fiscal Q4 results due October 29 and pre-orders for the higher-priced iPhone Duo starting October 16, traders are monitoring volume trends and any shifts in analyst price targets around current levels near the 52-week high.