Apple shares traded near $340 on September 25, 2026, up roughly 1.3 percent intraday from the prior close of $335.92 and within striking distance of the 52-week high at $345.34. Recent strength reflects robust early demand for the iPhone 18 series, highlighted by long lines in India and supportive analyst commentary, including Evercore ISI’s price-target increase to $380. Broader sector gains in technology and removal of Qualcomm licensing uncertainty have also contributed. With next-quarter results due October 29 and ongoing focus on component-cost pressures and the new product cycle under CEO John Ternus, trader positioning centers on whether momentum can sustain a close above key round-number thresholds.