Meta's stock closed near $728 on October 2, 2026, after a sharp September rally fueled by rapid early adoption of its Muse AI agent, which topped app-store charts and shifted sentiment toward monetization potential in advertising and shopping tools. Traders weigh this against persistent margin compression from elevated 2026 capex guidance of $130–145 billion, Q2 free-cash-flow weakness, and privacy pushback on AI wearables. With Q3 results due October 28 and no major catalysts immediately ahead, the tight clustering of probabilities around the $710–$750 range reflects uncertainty over whether Muse-driven revenue gains can offset ongoing AI infrastructure costs in the near term.