Apple shares closed September 25 at $341.07 near the 52-week high of $345.34, supported by strong iPhone 18 Pro launch momentum and early sales data following the mid-September debut alongside new Watches and AirPods. The stock has risen more than 30% over the past year amid record services growth and the September-quarter revenue guidance of 9-11% year-over-year issued after the July earnings beat. Recent Mac and iPad price increases reflect elevated memory costs that are pressuring gross margins, while a $5.7 billion patent verdict and CEO transition to John Ternus add uncertainty. Traders will monitor weekly trading volume, any follow-through from the new devices, and the October 1 EU business terms update ahead of the October 29 earnings report.