Apple shares closed the prior week near $333 amid post-earnings momentum from fiscal third-quarter results that delivered $109.4 billion in revenue, up 16 percent year over year, and $2.02 diluted EPS, both beating consensus with record iPhone, Mac, and Services contributions. Elevated memory-chip costs tied to AI demand have pressured gross margins, prompting modest price-target reductions such as Morgan Stanley’s cut to $355 while maintaining Overweight ratings. The stock trades below its September peak near $345 yet reflects sustained demand for the iPhone 17 lineup and services growth. Traders will monitor broader tech sentiment, Treasury yields, and any pre-earnings updates ahead of the fiscal fourth-quarter report expected around October 29–30.